Out and About in Adland - Cannes Recap: Day 6

On our final day in Cannes I spent the whole day going to workshops rather than attending seminars.

My favorite workshop was Planning, by People who aren't "Planners," presented by Wieden + Kennedy.

awesome poster 

It was a packed room and quickly filled up and locked out the rest of the people trying to get inside. 

First up was Kat Clark the head of campaign communication for Greenpeace International. She told all about the planning that goes into the covert operations that Greenpeace performs. 

Next up is Jennifer Lyon Bell, an erotic filmmaker based out of Amsterdam and she spoke about planning and casting for chemistry between actors in her Blue Artichoke productions. She was very funny, edgy, and honest. The room was tense and nervous laughter scattered from time to time; but that is common when sex is bluntly the topic in one of these workshop-type settings. Bell was spectacular in her presentation and actually is quite careful in how she prepares for a film shoot and is very mindful of her actor's emotions. She is an amazing woman. 

Finally Chris Paton, Lieutenant Colonel of the Royal Marines  spoke about planning in a wartime environment. Very intense! His ending line sums up his presentation best: "Business, Advertising, and Communication planning is like Royal Marine planning except the Royal Marines do it better."