Out and About in Adland - Cannes Recap: Day 5

Thursday was pretty cool. We met with the author of Adland Mark Tungate.

He gave us his perspective on what was happening in Cannes and now that we were a good ways in to the festival we were able to weigh his perspective with ours.

Some cool things he mentioned were that right now is a great time to be a writer. There are so many distribution platforms that everyone is in need of great content. So writers are needed.

Also a shift to printed content rather than online hosted content has been an interesting trend. Before at Cannes advertising agencies put content online in blogs but this year almost every agency has brought a printed magazine or newspaper to display their news, content, and example advertising.

LSU in Paris Class w/ Tungate in his sweet hat

Tungate things this trend will echo a near future where as more and more content shifts to being hosted online due to increased efficiency, cheaper costs, eco-friendliness, and ability to edit and ad in more content; a resurgence in printed media will re-surge in response as a sort of old-school cool with a luxury feel. It will be antiquated and become a printing art from typesetting to printing - just as film and film developing is to photography.


The book's a good read check it out here: (http://amzn.to/o7kYHU)