The Highlight of day 4 was definitely Leo Burnett. Their seminar entitled Wildfire was all about what makes an effective brand today.
For Leo Burnett, not only are they an extremely creative advertising agency, but for them what defines an effective brand is 'speaking human.'
Speaking human is all about a brand identifying with its audience. It is all about the human purpose of the brand. Basically if a brand can connect personally with its audience it is that much more effective and powerful.
Leo Burnett's best example of this - it received a standing ovation - was the font they created out of Gandhi's glasses in ten different alphabet sets to promote Gandhi's ideals of peace and love throughout India.
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| Did they spell his name wrong?? |
It was Leo Burnett's gift to all of the Indian people. It was moving and beautiful. The font looks spectacular.
Truly inspirational. Truly incredible. This shows what can be created when the power of human creativity is coupled with human passion and when the human perspective is channeled and someone actually speaks human.
Check it out and download it at: http://www.gandhijifont.com/downloadthefont.htm
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