Out and About in Adland - Cannes Recap: Day 3

The highlight of Day 3 is definitely the seminar presented by Yahoo!. They brought Robert Redford to speak in their Content as Conversation Catalyst seminar.

Robert Redford gave an inspirational speech on how he made his career after traveling Europe studying painting. He discussed his fortitude in founding an artists safe haven with the Sundance Film festival and the Sundance Lab.

Redford told the secret to a great story is that it hits the guts and the heart and has sex. Basically an emotional core and has authenticity. And SEX. He was hilarious.

Redford said the future is making is in making content. Not only does this reiterate a theme throughout the Cannes festival that content is king but it aligns with Redford's entire career. With Sundance and everything he has supported developing new voices in content in many different forms.