Today we visited BETC EURO RSCG, the Paris branch of the fifth largest advertising conglomerate in the world. We were treated with such warmth and hospitality it was like being back home in the South.
We got an awesome tour of the Agency from Ellen Broomé a communications assistant and saw some unique things:
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| Nothing says directions like Pac-Man! |
and some things that are so hilarious cliche for an ad agency it must be a joke:
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| seriously every legit ad agency has one! |
On the way back down our lovely tour guide Ellen showed us something peculiar that was fitting with BETC EURO RSCG's office goal of eco sustainability. We had seen hints of this earlier with recycling bins being more common than trashcans and a compost heap garden on the roof. Ellen showed us beehives. I repeat BEEHIVES. BETC has gathered over 400 kilos of honey already! That's gotta go well with the tea!
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| Bonus: stinging serves as worker incentive. |
Finally we were ushered into this sweet little wall niche entirely enclosed by glass to separate it from the creatives working outside in the main room. We all sat down at a table and were served the most delicious tea and coffee as we were presented an ad reel by the agency and some situation analyses. It struck me how wonderfully edgy and creative the agency was and BETC EURO RSCG really utilizes humor to effectively communicate their persuasive messages.
All the ads we saw remained relevant and entirely unexpected by demonstrating a push-the-envelope mentality all wrapped up in a nice little humor-ful package that can only be characterized by the BETC EURO RSCG slant.
Some were funny:
some were edgy/controversial:
Some were funny, edgy, and cartoony!
And my personal favorite and a big award winner is just clever as hell:
After watching these you can see how palpable the BETC EURO RSCG flair is in every single one; though they are individually different they all sit comfortably (and successfully) out on the edge.
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