Out and About in Adland pt. 3

Hey gang! It has been a crazy week out here in adland and its only going to get more hectic.

This week has been a crush of 'real-world' visits to Parisians in the business of advertising and communication.

The first stop this week was a a one-man ad agency called Com&Cie. This man was a true inspiration and gave our group some pertinent insight into the relationships not only between French and American advertising but our two cultures. Stressing a shared history and an emphasis on travel Eric Champin the head (and only) man behind Com&Cie talked about knowing how the people tick in any region is critical to not only understanding them but creating effective ads and brand identities.

His philosophy is that a countires' shared culture and history define the people and understanding the people is the key to success. Champin seems to have it figured out and he has set himself up in a sweet spot where he has the luxury to pick and choose his clients (all based on word of mouth) and they come to him. A world traveled businessman, Champin was definitely an inspiration to go out and see the world and a testament that if you see an opportunity out in the world; go and grab it -you are the only one stopping yourself.

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In ad-related news from the metro, new ad campaigns have been glued up all over. Not only is this refreshing for the eyes but its a bit perplexing for the brain as it is a whole new set of ads for us to puzzle over. Like why is there a man riding a cow in Belgium?? -  I digress.

This Days Off advert is for the Cité de la musique (City of Music) company and its subsidiary the Salle Pleyel. The Salle Pleyel is close to the Champs-Elysées in Paris, hosts some 200 concerts each year. throughout the metro and streets of Paris adverts for upcoming concerts, events, plays, and other shows intermingle with the big brand products. I love this because it underscores the emphasis that Paris puts on art and culture by being reflected even in the major advertising. 


The ad is unexpected in the awesome design that went into its aesthetic creation that helps it stick out in the sea of other ads for other concerts. The synthesis of the guitar into a butterfly makes the design relevant by showing it is a rock 'n' roll concert. 

Personally I love the design, love the colors and the overall concept. I think it is an effective ad because I want to take a picture of it every time I pass. 

It seriously is everywhere!