Out and About in Adland pt. 2

On the trip to Giverny to see the home of Impressionist painter Claude Monet and the museum/gardens there that house his famous water lily paintings I saw an ad that touched close to home. Nothing brings me home to the South quicker than some Jack.

Jack Daniels Tennessee Whiskey is an American staple so it was surprising to see it here in the stores and bars let alone seeing Jack Ads!

Their campaign is simple, direct, and American. Using the brand's colors and some witty and informational based copy the Ad stood apart in the sea of foreign alcohol advertisements. The copy is in English with an asterisk that leads to a French translation of the English copy. A description follows describing the composition of Jack Daniels whiskey.

The ad is relevant and unexpected and therefore effective. It is relevant to the American brand with the copy in English then a translation to french which underscores Jack Daniels' goal to broaden its market and target a new undertapped French audience. The ad is unexpected because there are few American alcohol brands over here in France and zero American alcohol advertisements.

Well played Jack; here is to home and new horizons.